Some Thoughts: The "Purong Pinoy" Label

OUR LOCAL COMPANIES has to care more about our people and our people has to care more about our home grown, Filipino-owned companies.

From this mutual concern, we have the opportunity to invest in the good will of our local brands.

It would be a good idea, I believe, to implement in our market a "Purong Pinoy" label to distinguish the products of our native businesses.

This campaign in turn, must be supported by investments toward enabling the public awareness through public education that run along the lines that connect the people with each other e.g. "be Filipino, buy Filipino" and make clear the benefits of supporting our own.

Let us demystify Filipino pride and make sure that this pride is the right sort. Better yet, let us begin to speak of our "national honor" instead of "Filipino pride", and let us show one another that our growing sense of patriotism is one that is founded on love for each another and our mutual concern for the greater good.

Pride is impugned only by those things it doesn't do. It is angered because of other people's mistakes but never admits to it's own.

Honor is impugned only by those things that it does. It is never angered by any mistake, never surprised by those who make mistakes, never harbors it's own mistakes, being constantly appreciative of the good things in other people not in spite of but because of our shared humanity.

Prosper the Peace. Prosper the People.

Sancta Sanctis!

Glory to God in the highest
Adoration to Jesus Christ
Peace to men of good will.